The Developmental History Of Survey And Thinking Of Chinese Sport Communication Under Visual Angle Of The Modern Olympics

At the time that 2008 Beijing Olympic Games takes place, it is just on the accasion of the 30th anniversary of the Reform and openness and it is also an important turningpoint of the development history of Chinese Sport Communication. As the conducting of Beijing Olympic Games, a specialized and synthetic tendency of development of the Chinese Sport Communication stands out. Via the Sport Communication, Beijing Olympic Games has been spread widely, which makes the people understand the Modern Olympic Games continually by watching games. The people appreciates the fascination of the sports more speedy. The Sport Communication spreads the Olymic Games and its spirit, belief, ideal and value all over the world by its powerful scientific and technical approach and technical strength. At the same time, the Sport Communication has promoted the development of the Modern Olympic Games. However, there are still many problems related to the Chinese Sport Communication. For instance, the product development of the Sport Communication is single, the utilize of resources is at a low level and so on. In order to realize the sustainability of the Chinese Sport Communication, we not only have to strengthen the deapth reports and extend the area of content development, but also have to train professionals of the Sport Communication and develop cooperation in different forms and at different levels so that we can lift our core competence.The Sport Communication is a"rapier", which shows both positive and negative aspects in the communication process of the Modern Olympic Games. The Sport Communication plays a non-ignorable role in numerous areas of politics, economy, culture and technology, and influnce the ideological and ethical system, values and behavioral pattern of the people unconsciously. Meanwhile, the politics, economy, culture and technology also restrict the development of the Sport Communication. How to deal with the relaionship between the Sport Communication and the politics, economy, culture and technology is a problem that needs to be considered at present. In this paper, the author used the methods of documentary, expert interview and logical analysis to study the development history of Chinese Communication from the perspective of Modern Olympics. We drew the following conclusions: the development history of Chinese communication from the perspective of Modern Olympics is mainly based on the main line of Sports Communication of Electronic and Publishing. In different period of development of Historical Origin, both of them show their own characteristics, ant at the same time, Chinese Characteristics, sustainable development and characteristics of interaction and ambiguity and common development run through the whole process all the way.Factors such as politics, economy, culture and technology all have certain promotion and conditioning on development of Chinese Sports Communication. Among them, complexity and particularity of political factor, foundational character of economic factor, inclusiveness and openness of cultural factor and innovativeness of technological factor show their periodic features respectively. At the same time, these factors interplay with each other, help each other forward, accrete harmoniously and develop side by side.