Research On The Impact Of Football Fans Consumer Behavior On Football Clubs In Operation

An exciting football game attracted hundreds and thousands of TV viewers. In developed countries in Europe and America, fans consumption is quite mature and it will become an indispensable pillar of the sports industry. As a Northwest bridgehead of Shaanxi Province, professional football in just a few years, achieved League A and obtain a good football market let "Shaanxi" brace. However, the development of Shaanxi Province, professional football there are some problems, the greatest impact is the football fans of consumer behavior. In order to explore consumer behavior in Xi'an football fans on the club Chanba impact on the operation and to find its constraints, in this paper, Xi'an fans as the research object, the main use of questionnaires methods in-depth study the fans .Analysis of consumer behavior in Xi'an fans draw the following conclusions:1. The characteristics of population in Xi'an fans was significantly, Fans are mostly male, aged between 18-35 years old, and they are most students and staff, and have the middle level of income.2. Overall, the basic of xi'an fans was very well, they have great consumer market and great potential. Fans get the match information through various channels, most of the fans have demand for related fans products, and most fans watch the game every season up to 8 times.3. Xi'an fans consumer negative behavior has significantly negative impact on club. Mainly in the uncivilized behavior of fans, the service satisfaction is low, fan violence and the fans riot.4. The club operation also had an impact on consumption. The team technical and tactical performance is not good, fans product monotonous, ancillary services can not keep up, the fans and players rarely exchange5.For the above, I put forward the relevant recommendations. In order to contribute Chanba football club to sustainable development and enhancing the city's brand .