Study On The Countermeasure And Analysis On The Change Of Book Price In China

The policy of book price is an important component of economic policy in the publishing industry in our country. In recent years, the increase in book price has caused intense respond of the society, and has been a issue of the meetings of the Congress of National People and the Political Consulting Congress of National People for some times. In the meantime, the problem of book price is one of the most controversial problems in the publishing industry and between the administration departments. The problem of book price is an important task confronting the publishing world theoretically as well as practically. The solution of this problem is very important to the development of book industry in nowadays and in the future.The main purpose of this thesis is to clearly answer the controversial hot question-whether the increase in book price is too fast and whether the increase degree is too high in our country -By the relating analysis of the change of book price in recent years; and to bring out several suggestions for the solution of book price problem so as to give reference to the administration departments for the making of policy.By using the method of practical proof research, the change of book price in our country and relating problems have been studied with economical and statistical means. A great deal of statistical data in publishing has been collected and necessary mathematical and exponential operation has been made for certain data. An outstanding characteristic of this thesis is the quantitative description of the evolvement of book price, especially the quantitative analysis of the changing state in book price and its influence on the need of book market. It is brand new to some degree.By the study of the policy in book price since the foundation of our country, three developing stages of the policy in book price have been concluded. The inevitability of the abolishment of the price control and its function for the development of the market of books with small printing numbers have been analyzed. From 1988 to now.According to the analysis of the consumer's satisfaction degree to book price and the relative comparison with the book price level in America, the book price nowadays in our country is too high overall, and has surpassed the burden of most readers. The cause of the great increase in book price mostly lies in the following five factors, such as publishing system, market system, book costing, product's different characteristics, the pricing conduct of the publishing companies. The most essential one is publishing monopoly and market division caused by publishing and issuing systems, and this makes the contest among the companies ineffectively on the book market.The great increase in book price has restrained the increase of demand of the book market. The total printing numbers and total printing pieces have been declining and lingering for many years. Seemingly the increase in book price has bring out the great increase in the profit of book industry, but this kind of prosperity is at the expense of the increase of book market, and so it is disadvantage for the long development of publishing industry. The government should begin with the following four aspects, such as the reformation of the publishing administration system, the construction of book market, the policy of book price and the pricing conduct of publishing companies. And create useful policy environment and market conditions to fully develop the adjusting function of the contest system to price. And ultimately resolve the problem of book price.