The Analysis Of The Advertisement Operation Of Our Country

The start publications of ELLE in 1988 and COSPOLITAN in 1993 sprouted the fashion magazines of our country. The appearance of Rayli expanded the troop. Since then on, the fashion magazines developed so quickly that they replaced the women's magazines and the popular cultural magazines. Now, the fashion magazines have been the most active kind of magazines in the market. Be different from the most other magazines, which make profit depending on their distribution, the fashion magazines make profit depending on the advertisements. In fact, it has been accepted by the industry of the magazines that the magazines should make profit relying on the advertisements.This article made an all-round carding for the advertisement operation of the fashion magazines in our country through the sampling analysis, and applied the related theories to expound it. The article pointed out the troubles in the advertisement operation of the fashion magazines and the challenges faced to, in order to find the new way to make the advertisement operation mode more efficient.