Visual Olympics

Under the background of the globalization tide, with the rapid advancement of media technology, as a international physical pageant, the Olympic Games becomes closer and closer to the media in the so-callde "vision era" and "era of interpreting blueprints". Now both of the media and the public focus on the large movement and the visual communication of the Olympic Games increasingly. The 29th Olympic Games in 2008 will be held in Beijing, slogans that Beijing Olympic Games puts forward are "Green Olympics, Hi-tech Olympics, Cultural Olympics". As the combination department of these three, the concept of the Visual Olympic Games will help to give a new point of view about the Olympic Games research. It is very important to study the tactics about visual communication of the Olympic Games. By studying the method of visual communication from the 1st Olympic Games to now through statistic approach and context analysis, take 2004 Athens Olympics as an example, the thesis especially analyses the features of visual tactics of Chinese media. The part of subject of this text is divided into two major parts. Chapter one which is divided into three sections mainly introduces the relationship between media and modern Olympic Games since origin and the way of visual communication. The public meets the high quality of information through "watching" the Olympic Games. This thesis attempts to reveal the media such as newspaper, TV and Internet how to adopt the visual tactics to exhibit the spirits of Olympic Games such as "faster, higher, stronger" and "paying attention to participation", and the Olympic Games how to exhibit the aesthetic feeling of sports, the image of cities and the culture of nations through the visual brand or visual method such as Fifth Ring sign, building and ceremony of games and so on. Chapter two mostly analyses the visual tactics of China's media such as newspaper, TV and Internet on the 2004 Athens Olympic Games. The thesis studies the characteristic of the three different kinds of media and then concludes the principles and the skills which are often used to please the audience, and discusses the visual communication metaphor of the Olympic Games finally. In a word, the writer tries hard to study the visual communication strategy of the Olympic Games and media under the same framework by the thesis. If the thesis can offer a kind of thinking for the fact that the Olympic Games in Beijing is studied in 2008, the writer will be satisfied.