On The Influence Of The Audience's Changes On The Media In The Transformation Period

With the gradual setting-up of the socialist market economy system of our country in transformation period, the researches and analysis on the audience of the field of journalism and communication in our country has received unprecedented special concern . people realize more and more that audiences are having enormous influence on media . The article carries on deep analysis on the change of the media in terms of audience's changes on the basis of others' study. This thesis will be divided into four parts .Part I explains that in transformation period, when audiences change because of change in factors , such as social structure , environment ,etc, the media will change on the whole too.Part II mainly discusses the ordinary influence of the audience's changes on the media .Analyses that audience, as the initiative user of the media, changes after a series of changes taking place in educational level, economic situation, occupational structure, audience's team, individual interest and demand produced from this, which results the media's corresponding changes in such aspects as communication content and communication way.Part III first analyzes the media's changes after the change of audience in transformation period, then verifies...