| In the era of information explosion,the traditional TV interview shows have realized that they are out of touch with the development of the times,and are making great efforts to take measures to adapt to the changes of the times.Media integration is the background to adapt to the changes.At present our country TV interview program creation lacks inherent essence,the program design lacks the characteristic,the brand consciousness is weak,causes the program itself competition ability is poor,In this paper,the value of the transformation of TV interview shows under the background of media convergence and the problems existing in the process of transformation are introduced and summarized as follows.(1)the two-way understanding of the audience and the internal design of the TV interview program is not comprehensive;(2)the content of the TV interview program lacks the purpose;(3)the program does not guide the audience properly,lacks the opinion leader,and the ability to guide the public opinion is weak;(4)under the impact of entertainment variety shows,TV interview shows appear to be marginalized.Audience's understanding of TV interview shows is not in place.If the program wants to continue to develop,it must take a series of measures to transform.In view of the current situation of the transformation of TV interview shows in China and the problems existing in the process of transformation under the background of media fusion,this paper puts forward some development strategies:(1)to select the content of social significance from the content of the audience's needs;Open up multi-media fusion interactive platform,traditional talk show and network communication technology integration;program production group through the network broadcast to attract the audience;use mobile media platform for piecemeal communication;cultivate excellent compound talents;Have the consciousness of creating brand benefits.(2)give the audience the right to speak from the needs of the audience,so that the audience can express their thoughts and opinions;break through the limits of "field" System,the formation of innovative interview mode;television media,paper media,radio media between the integration,with more means of communication to spread,so that more people understand the program,like the program;Through the integration of the media in the context of television interview programs,targeted solutions to create brand-new interview products. |
