An Analysis Of The Phenomenon Of Aesthetic Hegemony

“Aestheticization of daily life” has become a social trend. Aesthetic widely joininto every detail of the daily life in the public. People’s life become more and moreaesthetical, art and entertainment. When people enjoy the benefits of aesthetic, theaesthetic does not undertake the responsibility of saving the soul of human. We attemptsto pursuit and eventually achieve human spiritual freedom, liberation of soul, find thevalue and meaning of human existence through aesthetic and artistic. On the contrary,art in the "Aestheticization of daily life" did not make people obtain real freedom, butcontact to more authority. It is often seen that aesthetic and power collusion together.But people’s ideas of art and aesthetic still remained in the traditional lofty expectations.In this situation, research on the aesthetic hegemony phenomenon is imminent. As aresult of the aesthetic hegemony is a relative new concept, this paper emphasis onaesthetic hegemony which establish a rational foundation and develop a theoreticalrange. First, with cultural hegemony as a clue, we inspecting the main viewpoint oftwentieth Century hegemony theory of several schools and representatives. IncludingGramsci’s cultural hegemony theory, Althusser’s theory of ideological state apparatus,Eagleton’s theory of aesthetic ideology, power theory Foucault’s, Laclau and Mouffe’snew theory of hegemony. These hegemony or power theories have more or lessrelevance with aesthetic. Their thoughts have all kinds of connections with Gramsci’scultural hegemony theory. On the basis of these, we analyze phenomenon of hegemonyand power in aesthetic and the occurrence and operation mode of power in aestheticactivities. We analyze the role of Hollywood film in the process USA implementcultural hegemony. Revolutionary realism principle of literary creation and theproletariat political rule, and the fascist through aesthetic politics to open up the road ofwar; the bourgeoisie also use aesthetics to subvert the traditional ideas, establishbourgeois ideology. Commercialism aesthetic hegemony will artistic and aesthetic intothe link of commercial operation. People has been imperceptibly operated and used bycommercial capital when pursuit aesthetic lifestyle. By analyzing and comparing aseries of aesthetic hegemony phenomenon, in the third chapter summarizes threecharacteristics of current aesthetic hegemony, namely non-mandatory, hidden,microcosmic nature. Aesthetic hegemony in their ways and characteristics will changein different time. Finally, it analysis the contradiction between aesthetic hegemony andaesthetic freedom. Aesthetic hegemony inherently exist in the human society. Thecriticizing to it cannot be a rude resistance. In the context of the society thatAestheticization of daily life, aesthetic hegemonic struggle is more like a game theory.