Research On The Predicament And Countermeasure Of Modern Literature And TV Transmission In The New Century

From birth to now, the modern literature and modern media has connected all the time, and these two grow up together.From the nineties of the last century, since the adaptation of "modern literature hot", many modern literature classic were moving on the screen, but after entering the new century, the author also notes that this trend is gradually slow down. So take the modern literary classics as the research object, this paper analysis the communication difficulties when they encounter the new media environment, starting from the "five w" elements of communication, the author analyzes the reasons of the film and television transmission under siege, in order to find an effective path of development for modern literature classics.This paper firstly combed the predecessors’ studies of the interactions of mass media and literary content, especially for the spread of literature classic problem, researchers have done a lot of analysis for the spread of the history and present situation, but for the spread of modern literature classics the present study is less, so it became a starting point of this article.In the second chapter of the article, according to the different historical stages, the author mainly divided the spread of the modern literature classic into four stages, the first is the liberation of the film adaptation, the second is the transmission of during the period of "seventeen years" after liberation, the third is the "modern literature classic hot" in the nineties of the last century, the fourth is the spread trough time in the new century. Its aim is to concluded that the spread of the modern literature classic has been in trouble in the new century from comparison.The article third chapter analyzes the modern literature classic transmission dilemma. This predicament in the spread of the number of works greatly reduced, the mode of transmission is also difficult to follow the footsteps of The Times, but also on the quality of the work being adapted also exist many problems. So the author combined with some TV series, from the perspective of communication effect, analyzed the problems in image based on process, these are mainly embodied in the desalination enlightenment audience, consumer emotion, entertainment, etc.The article in the fourth chapter analyzes the modern literature classic film and television transmission under siege. From the point of external factors, the change of media environment and consumer culture, caused the change of the film and television transmission itself. For the specific communication elements, from the point of view of communicators, due to the pursuit of high ratings,It is difficult to make a adaptationbetween the faithful and the creation; Delivering content to see, the trend of modern literature classic transmission has changed, classical characteristics is weakened; From the perspective of media, with the new media’s development, the dissemination value orientation is also changed, the orientation of culture, ideological orientation and aesthetic aspects of the change, is profoundly affects the spread of the modern literature classic pattern; Finally, from the perspective of communication object is analyzed, the audience appeal also have changed a lot, the pursuit of visual impact, resolution authority needs and entertainment needs, are affecting the change of film and television transmission.Facing the dilemma, how should continue the vitality of modern literature classic, how to make it better with the film and television media has become a pressing problem,. From the Angle of industry self-regulation and external heteronomy, The fifth chapter of paper put forward the thinking about how to go out of this dilemma, communicators must be stick to the pursuit of art, respect the value of the original, don’t succumb to the temptation of commercial interests, then can guarantee the quality of video transmission works. For the audience, the view changes and aesthetic level of ascension help them to accept the modern literature classics.And the government must supply the the political and economic support,at he same time should be control the discourse power, and resist the invasion of western cultural hegemony. In a word, hope the people living in the age of "information explosion" is able to face up to the value of modern literature classic, also can spread and accept it actively.