Classic Consumption And Classic Heritage

In the consumption society, consumption has become the leading power of socialoperation and people’s behavior purpose, affecting people’s way of life. Similarly, inthe field of culture, literary classic also suffered the consumption logic of theconsumption society. The new TV series of “A Dream of Red Mansions” seems tohave become an incident in the midst of the hustle and bustle of the cultural market.Both the TV series itself, or the creators and viewers, become participants in theincident, constructing the spectacle of classical consumption in the consumptionsociety.In the consumption society with thriving mass culture, classic consumption andclassic inheritance seem to be two sides of a coin. The way of classic consumptionbecomes a way of classic inheritance. On the one hand, classic consumptionencroaches on classic; on the other hand, it transmits the classic which is flooded bythe mass culture. So, the classic consumption and classic inheritance become into auntied body from a pair of contradictions. Although the TV series adapted fromliterary classic “on water”, suffering continued condemning, they are still regarded asa way to understand the literary classic by some viewers. Because people can have arough idea of the relationship between the characters and the story plot of the originalstory.On the realistic perspective, the TV series enable the audience to understand thestory level of literary classic by a "fast food" way, which play a positive role for thepopularization of literary classic to a certain extent. The producers through a series ofuproar news event made the TV drama well known. And literary classic is back to thepeople’s vision and the formation an good atmosphere of return to theclassic.Through the remake of film and television play, literary classic back againinto public view which once disappeared in the hustle and bustle of mass cultureliterature.The new TV series “A Dream of Red Mansions” in large part reflect theuniversities of current remake of literature classic. The director of the new TV series“A Dream of Red Mansions” Shaohong Li has repeatedly emphasized the pursuit of"fidelity". In order to achieve the purpose of “fidelity”, she made various efforts.However, the adaptation of the new version of “A Dream of Red Mansions” seemsalmost follow in original footsteps, but actually is faithful to the surface of the original, derive from the original is just a skeleton. The new TV series “A Dream ofRed Mansions” footnote to the hustle and bustle of the cultural industry, theentertainment of the cultural products has exceeded the classic of the literary classic,which become its essential attributes. Outstanding entertainment while ignoring itsclassic to attract the audience’s attention, it is a dangerous practice. Whether to find abalance between the “faithfulness” and “innovation”, or give consideration to both“classic” and “entertainment”, return to the classic is the ultimate solution to theproblem.