Pragmatic Strategies Of Public Interest Advertising

Public Service Advertising strategy description of the system, comparativeanalysis, deepened the understanding of the Public Service Advertising, widening thePublic Service Advertising research perspective, expanding the Pragmatic Strategiesof the theory of the scope of application and research perspective, deepeningthelanguage policy theory.Introduction section of this article use of the literature study summarizes andanalyzes the past studies on public service ads, pointing out that the theoretical valueand significance of this study. The first chapter defines the Public Service Advertising,describe the content and form of classification of the Public Service Advertising. Thesecond departure from the contextual strategy, specifically addressed in the context ofthe implementation of the policy in the Public Service Advertising mainly in thesocial context, scene context, the main environmental and context. Chapter departurefrom the strategy of words, the use of comparative analysis and elaboration analysis inthe form of words in the Public Service Advertising voice strategy, the characteristicsof the Semantic strategy, words voice policy is mainly manifested in the rhyme,rhythm, semantic strategy is mainly reflected in two aspects of the rational sense,additional meaning. The fourth chapter, the use of the strategy in the form of thesentence policy sentence strategies and sentence strategies discussed in public slogan,studies have shown that the Public Service Advertising sentence strategies are mainlytwo forms of the phrases strategies and sentence strategies, sentence strategy is mainlymanifested in the single sentence strategies and complex sentence strategy. Chapter Vuse of speech strategy,the use of comparative analysis set forth in the Public ServiceAdvertising rhetorical strategy is mainly reflected in the deep of speech and thesurface of speech, their specific performance in duality, match, metaphor, parallelism,parodyand other rhetorical formal. Chapter content of pragmatic policy mistakes,detailed analysis of the Public Service Advertising misuse of all kinds of strategieslanguage mistakes.