Research On International Marketing Of Japanese Animation Industry

In the 21st century,as a core part of the culture industry of animation which is focused and named rising sun industry,because it involves a wide range of industrial structure and has a huge and much worldwide attention.In today’s world the animation field, the United States, South Korea and Japan to form the Three Kingdoms situation. In 2012, total sales of Japanese animation to 158.1 billion yen, the market size of the animation industry is one trillion three hundred and thirty-nine point three billion yen. Japanese animation industry share of GDP also increased year by year, in addition to the manufacturing sector to become the second largest pillar industry of Japan. Animation and cartoon industry in China has a long history and is one of the first countries to make animate. However, although China’s animation started earlier and China’s animation production surpassed that of Japan to become the world’s largest animation production country in 2008.However, compared with traditional animation powerhouse.The gap with other traditional animation powerhouse still evident. Therefore, how to effectively advance by the Japanese experience, has become the key to the current development of China’s animation industry. Through classification comparison method, case analysis method, and other methods of data collection, in-depth study of the Japanese animation industry development and characteristics, focusing on learning from international experience in marketing Japanese animation industry, proposed to accelerate the development of China’s animation industry vision. I hope the writing of this article can be healthy for the future have implications for the development of animation industry.