The Research Of Situation And Development Of Chinese Animated Industry

The animated industry is an green industry with a strong art culture of the representative of a trend of the economic development. At the present era, the animated industry of the United States and Japan and the other developed countries has become an important part of the national economy, the key reason of the prosperity of their national animated industry is that all aspects of the animated industry are closely linked and coordinated. Therefore, studying the industry chain of Chinese animated industry, to find out why Chinese animated industry chain misses and solve development problems of Chinese animated industry are pressing matters.The paper reviews the start-up, the growth, the stagnation, the development of Chinese animated industry. From the perspectives of animated industry chain theory, marking, media economics, by analyzing the status of various aspects of Chinese animated industry, the article will find out the reasons of the slow development of Chinese animated industry and put forward corresponding countermeasures which promote Chinese animated industry faster and better.From essential parts of the animated industry chain, the article will analyze the status of Chinese animated pre-market research, animated production, animated sales, animated televisions system, animated derivative products, animated education. To coordinate industry chain of Chinese animated industry, the article will find out the corresponding solving strategies:to improve the animated planning companies, play the advantages of the animated planning companies, use all favorable conditions to do the forefront of animated industry chain; to improve animated quality, do the leading of animated industry chain; to promote the animated sales, do the hub of animated industry chain; to rationalize the relations of animators and televisions, do the platform of animated industry chain; to promote the development of animated derivative products, ensure the stability of operation of the funds; to strengthen the animated industry education, provide strong intellectuals and human resources.