Research On The Cultural Construction Of Farmers' Cooperatives In The Background Of New Countryside Construction

After the reform and opening up, a new farmers’ cooperative organizations appeared. And it becoming an effective way to promote agricultural production, rural governance and increase farmers’ incoming. Thanks to the party and the government attaches great importance to the current farmers’ cooperatives, it is increasing so fast in quantity, quality and size. But the level of farmers’ cooperative culture construction relative lag. The healthy development of farmer cooperatives is also inseparable from the culture construction. This article mainly from the following four aspects to explore farmers cooperative culture construction:The first part is about the overview of farmers’ cooperative culture. Mainly for farmers cooperatives deep parsing of cultural connotation and it includes farmers cooperative culture is the cooperative principle and the spirit of concise and sublimation. It is based on humanism and the core is collectivism. Farmers are the main people in the construction of cooperative culture, farmer cooperatives culture is a local culture and it provide services for farmersThe second part, the value of the new rural construction for the farmers cooperative culture. It is mainly analyse the effection of the cooperative culture construction, to promote the knowledge of the farmers, improve the ideological and moral qualities of farmers and enhance the farmers’ democracy consciousness. All of this will evidence the importance of the cooperatives cultural construction in the new rural construction.The third part, it is mainly analysis that under the background of new rural construction, farmers cooperative culture construction are faced with the opportunities and challenges. Opportunities are: the party and the government’s emphasis on rural culture construction, the rapid development of farmers cooperatives provide a powerful platform for cooperative culture construction, farmers growing demand for cultural life inspired the cultural construction of the cooperative’s enthusiasm. Challenges are: farmers cooperatives lack of clear value-oriented cultural guide, rural Chinese traditional values and cultural norms restricting farmers cooperatives, and excessive government intervention hinder the formation and build of the culture in the farmers cooperatives, farmer cooperatives themselves not attaches great importance to the cultural construction, the farmer cooperative education serious lag, and the current huge loss of talent led to lack of talent in the construction of rural cooperatives culture building.The third part, it is discuss the specific measures about how to build farmers’ cooperatives under the back ground of the new rural construction. Faced with difficulties by farmers ’cooperatives culture should be taken to establish a scientific and cultural ideas, define government responsibility, cooperatives should pay attention to their own culture, strengthen the farmers’ cooperative education, and construction personnel. From this measures to make up for deficiencies in cultural development, and to promote its development and prosperity.