On The Application Of Artistic Concept In Advertising Photography

Artistic conception is a kind of carrying the artists explore and exploit ideologies. In the process of the society, because of the changing ideas, artistic concept does not stop metastasis. Art idea renewal is based on artist boredom and dissatisfaction for the mainstream ideology and art form on a deeper, try to discussion about human nature. Characterized by breaking the traditional, continuous innovation, with the experimental and avant-garde.Advertising photography as a kind of applied art, is widely used in our life. Advertising photography is in commercial products as the subject, a photography and serving the commercial information dissemination activities, along with the continuous increase in consumer demand, advertising photography on the basis of professional photography skills, increased injection trend of art, and to strive to or unique, or novel, or interesting features demonstrated in front of consumers. The core of it is the commercial appeal for the purpose, the pursuit of appealed to audiences, interest in the audience, the audience has been recognized visual effects, to achieve business value.This paper is dedicated to the discussion on the relationship between art and concept of advertising photography, respectively, carried on the analysis to the application practice of art concept, characteristics in advertising reflects the visual performance, combined with the place, find out the art idea and advertising photography and matters needing attention, after the development of advertising photography for space and the possibility of more.