A Study On The "Going Out" Of Yunnan Minority Films In The Context Of Globalization

Yunnan ethnic films as an important component of the development process of our country part of the movie, its generation and development not only with our film growing, there is a very close relationship, which provides a very efficient way to understand more clearly the world minority region economy, culture, national history and Yunnan this very mysterious at the same time, Yunnan is also to the world, and the world know effective ways of Yunnan. The arrival of the era of globalization brings to Yunnan a few movies again innovation development opportunity, the aim of the development is not only for the domestic film market, more is to promote Yunnan ethnic films out of the country, facing the world. The Yunnan ethnic films, is a national, even on the world, with globalization deepening, only innovation ideas, update strategy, in order to fully respond to the challenge, in the domestic and even international market occupies a space for one person. The opportunity and challenge coexist, after running the domestic market for nearly ten years of experience, the Yunnan ethnic films gradually from system change in color and energy recovery, began to adapt and respond adequately to the new context of internationalization, specialization. Firstly, put forward a clear concept of Yunnan minority movies definition, carries on the research aim of this concept and value analysis, and through the comparison made with different theme movie type concept more clearly, made a foundation for the later research; next, after a clear concept, and to Yunnan the minority subject films value analysis, is put forward on the importance of Yunnan minority film of "going out" in the context of globalization. On the basis of this paper are to basic positioning of Yunnan ethnic films in, so that readers understand Yunnan theme movie distinguish other types after the film, in accordance with the characteristics of Yunnan movies in different stages of development, in Yunnan minority subject film history to make a comb, according to the characteristics of the development of thirty years of reform and opening up, the Yunnan minority national film is divided into:"seventeen years" period, the exploration of new period and the era of globalization after the three stage, and to obtain the Yunnan minority movies every stage achievements, characteristics, problems and so on, carries on the detailed explanation; comprehensive research, the author by referring to the existing research results, and then combined with a large number of thinking, out of the movie minority subject under the background of globalization should be how to better "to" make further exploration, to explore the differences, the content of Yunnan minority film culture communication strategies similar, pervasive and the strategy of the public; and the existence of the business strategy of Yunnan minority subject film industry in the "going out" process in the experience and the existing problems, put forward the scientific and feasible in strategy, cross Issuing country strategy, integration strategy that movie reciprocity strategy and integrated the above strategies, hope to provide academic reference and support strong out of the China combined under the background of globalization of Yunnan minority subject film local characteristics with the business of the more perfect basis towards the world.