Study On The Strategy Of Full Age Of Chinese Animated Films

For a long time,the orientation of China's animation art is aimed at children,modern animated film to have the proper position in the field of art,we must get rid of the “child oriented” label.Among the domestic audiences who watch animated films,adults are far more than young children,among whom young people are the main consumer of the animation market.The import of animated films in the theme content rich and diverse,and has a certain brand influence,in contrast,China's “child oriented” animated film can not meet the consumer demand for ornamental.In recent years,some creative ideas of China's animation film changed from “child oriented” to“ all ages”,“ all ages” animated films bring new vitality to the development of the market.Starting from the animated film of “Monkey King: Hero Is Back”,this paper analyzes the strategy of “full age” in its creation and market operation.The narrative structure of video content on the reference of American animation mode,“grow up”salvation “redemption” as the theme of the story;character image and art design the national cultural characteristics and modern aesthetic animation had a successful fusion.In the market operation,multi platform publicity,development,derivatives and other aspects of the distance closer to consumers.The strategy of full age plays an important role in the success of“Monkey King: Hero Is Back”.It also brings new thoughts to the development of domestic animation.From the market perspective,the old strategy is the inevitable requirement of the animation market;consumers from the perspective of aesthetics,the old strategy of animation aesthetics play a guiding role in the animation industry;from the point of view,all age of perfect strategy to promote the animation industry chain.The article is divided into five parts.I.Introduction;two,the domestic animation film development situation;three,foreign animation for all ages film production mode and Its Enlightenment to China;four,Study on the strategy of “Monkey King: Hero Is Back”;five,the domestic animated film of all ages strategy.