Research On User Experience Design In Brand Design

As the growth of brand market competition, more and more foreign brands pour in our nation. For now, the brand market competition is a competitive activity. It is very fierce and very unforgiving. If a brand want to survive, it must grab the customer’s feeling.In another word, If a brand can give a favourable impression to customer, it can take a long life in the market. rand design is the outcome of the Society’s development. As the development of the social consciousness, the brand promotiontakes a different form,compare with the traditionalbrand design, the new way of brand design use more powerful technology and takes more attention on the User Experience between consumer and product. The new way of brand promotion is fits the latest market.The core content of my research is "Life designer", this idea combines scientific methods such as literature research, interview research, experience research and so on to explain the design of My feeling’s brand promotion upon User Experience. This research’s work contain brand design, finds the right figure of My feeling’ brand, analyses the package design in the society. Finally, I must base on these work to design the elements of My feeling’s brand in order to make a bridge between the product and market.