A Study Of "Micro - Phenomena" In Contemporary Aesthetic Culture

Since the90s of the20th century, along with the social structure transformation,the commodity economy development, the pace of modern life and the acceleration ofthe mass media, especially the Internet technology developed, in the garden ofcontemporary aesthetic culture appeared a splashy "micro phenomena".This is notonly for the emergence of a large number of short length, in order to "micro" crown ofthe aesthetic culture of the new type, such as micro film, micro theater, micro fictionand commentary, and, including in the micro channel, twitter, text messaging andother forms of culture created and spread and aesthetic, entertainment related seaentertainment works.Because of these works not only by the public widely welcomedand economic, commercial, technical, ethical and other social factors and interleavingtogether, and profoundly influence the mass aesthetic culture life, so it has importantresearch value. This paper attempts to from four aspects of contemporary aestheticculture "micro phenomena" research, in based on the analysis of the form, thebackground, to explore the essence, reveal its value and the insufficiency."Micro phenomenon" in contemporary aesthetic culture garden not only for theperformance of a dubbed the "micro" in the words of the aesthetic style emerged, suchas micro film, micro fiction, drama, micro comment, but also for micro aestheticculture works related to cultural activities and also emerge on a large scale, and at thesame time for the micro aesthetic and cultural texts in the audience rosesharply. Today,micro aesthetic cultural works has been widely, deeply into the public daily aestheticculture life and become a kind of cultural phenomenon that can not be ignored.The contemporary aesthetic culture garden is a remarkable "micro phenomenon"has four main aspects. The with the further development of modernity in social life, inpeople’s daily life increasingly showing a tendency of nonlinear and fragments, andthe time gap between the fragments are short, pithy works of aesthetic culture to theissued an appeal. Second, in the modern society, mass of sense of seeking andincreasingly strong immediate participation psychology is the micro phenomenon in Contemporary Aesthetic Culture Garden formation reason. Third, the increasinglydeveloped modern media technology, especially an indispensable technical support isprovided by the Internet and mobile phone for cutting-edge media representatives forthe prosperity of the micro phenomenon.From the nature and connotation, aesthetic discourse right in a "micro phenom--enon" in the contemporary aesthetic culture embodies the acceleration to the center,mass to creation, comment and the establishment of a circle in different ways, such asgradually aesthetic activity initiative in their own hands; on the other hand, once theseparation of life and aesthetic in the micro phenomenon of contemporary aestheticculture blend of depth, daily life and become block full of aesthetic quality of thebody. Furthermore, micro phenomena also means briskly short aesthetic style deeplyrooted in the hearts of the people, in micro phenomenon, aesthetic and cultural texts toreshape its existence form and rhetorical style.Finally, aesthetic delight ice cream alsoin the contemporary aesthetic culture of the micro phenomenon evident, and instantgratification strongly, but fleeting and superficial."Micro phenomenon" in contemporary aesthetic culture includes not only thehighlight the sense of freedom and many other positive connotations, but also hiddena lot of cultural crisis, the latter especially in three aspects: the generation of classicliterature and art will be more difficult; second, cultural and aesthetic activities of themain body performance personality a rampant trend; third, to criticize the concept aspublic domain face was weakened by the crisis. These crises need to be givensufficient attention."Micro phenomenon" in the contemporary aesthetic culture is not only the trans--formation of aesthetic paradigm, and also is the way of life of updates, Bao Yun isan important social and cultural connotations. Study on this phenomenon, to grasp ofcontemporary popular culture and trends, tap the positive connotation, to avoid itsnegative consequences.