Research And Analysis Micro-era Cultural Phenomenon

In recent years, more and more things to be known as the name of the "micro", from micro-blog, micro-channel, micro-fiction, to the recent hot micro film, micro travel, micro-public."Micro" things mushroomed on the Internet arena, Modern China is entering a micro era quietly.However, almost overnight, network digital age is coming and changing the lives of people. Micro-blog, micro-channel, micro-fiction, micro-film, micro travel and other new media forms appear, not only change the consumer experience of people, but also change the way of information dissemination."Micro" is no longer an exclusive term of describing the volume and size of things, nor specifically refers to the Information Transmission in Digital Times, it has become a culture of live, stand for a kind of attitude of life, an inner spiritual search.We move into the micro era, mainly in the field of information and technology is revolutionizing also follow a different place, and the social sphere. The economic front, along with the market economic system continues to mature, the consumer psychology of consumers with the occurrence of a change, the growing awareness of the safeguarding of their rights; political front, the right to the status of the power and influence began to be questioned, the public have information disclosure requirements, the implementation of a more just and transparent system; culture, mainly in the cultural center and the downward movement of elite culture and mainstream culture’s position weakened, excitedly rise of popular culture, and gradually dominate. These changes, the root cause from the continued penetration and impact of the Internet on the public thinking and social life.Inner feelings in the "micro-era sense of participation as a power has generally strengthened, people are more willing to listen to their own inner feelings. Originally a distant public good, and now the average person be able to do something a little force. For the little things of life and even the hot social events, people are willing to express their views through micro-propagation "way to express their own opinions. This is micro era, this industry is the trend."Micro", is the basic unit of social development, the individual is the social composition of the basic elements, the community made up of individuals and individual real presence. Orderly operation and development of the society, can not be separated from each individual’s participation; everyone to develop in order to get the development of the society as a whole. Network life,"the micro China" express their point of view, the issue complained about broken language, inadvertently formed a strong opinion field, reflects a strong sense of social mentality become social Variations break.The future is a micro era, we should do:seize those advantages exist in the micro-era point to it and continue to do fine well.