Taobao Cosmetics Store Name Language Culture Research

The essence of the store name is proper nouns in the language. There are differencesbetween Taobao cosmetics shop name regarding the network as the carrier and the name ofthe entity shop in the search mode, collection method, the reason of name and operatingcarrier,which perform specifically in pronunciation, vocabulary, rhetoric, culture, etc. Throughthe research, we can explore the language features, composition elements, culturalphenomenon and the existing problems and so that we can expand the research field ofapplied linguistics. Based on the1888Taobao store collected from October January to20142013, the paper uses the language, culture, consumer psychology and other aspects ofknowledge to describe, analyse and compare the differences between the taobao.comcosmetics store name and entity shop names in voice, vocabulary, grammar and so on,andanalyzes the characteristics of combination elements of taobao cosmetics shop name,characteristics of cultural and existing problems, and puts forward corresponding Suggestionson related problems.The paper mainly includes the following several parts:The first chapter is the introduction part. This part will briefly introduce the reasons andresearch significance of this study, the present situation of the research of this field,objectives of the research, methods of the research and the source of corpus.The second chapter is about language features of taobao cosmetics shop name. Languagefeatures of taobao cosmetics shop name will be introduced mainly from four aspects:pronunciation, vocabulary, grammar, rhetorical in this part.The third chapter is about the characteristics of combination elements of taobaocosmetics shop name. Taobao cosmetics shop name is mainly in the form of written languagewhich is a visual symbol of the shops to record it. In addition to the form, Taobao cosmeticsstore name also adopts other elements to mark, such as digital, image and so on, showing acolorful state. This chapter will focus on the feature of combination elements of taobaocosmetics shop name, and analyze the reasons for adopting these elements. The fourth chapter is about the cultural features of taobao cosmetics shop name.There areclose relations between language and culture. The culture influences the language,and thelanguage carries culture.The cultural characteristics of taobao.com cosmetics store names willbe introduced in the three points in this paper: the material level of culture, system level ofculture,psychological level of culture.The fifth chapter will investigate the existing problems in the taobao cosmetics shopname and put forword some standardized measures.The sixth chapter is about conclusion part. This part mainly summarizes the content ofthe paper.