Taobao Shop Name Linguistics Research

Traditional store name researches much several angles and angle of view carry onanalysis from culture, history, society, mental state, and economy...etc., the collection studiesalso more, but aim at the research achievement of shopping website store name of networkopposite lack, study the language phenomenon that this kind of new industry brings, there ismore important culture, economy, social meaning.The speech of store name in the shopping website is in the syllable, an euphonic lastchoice still a habit according to modern Chinese language. Syllable number of choice upmainly present diverse trend, but four syllables have obvious advantage and also much andalternately use on the syllable even Ze and let the store name even be morerich with atemperament, the syllable connects a Zhui circumstance also very universal.The modern company spreads name already not only only limit at traditional Chinesecharacters to assign name to, join a lot of new chemical elements, the combination chemicalelement of the store of shopping website is getting more diverse, and the combination of ofeach chemical element also presents a kind of trend of diversification, diversified combinationchemical element and match a way, the breathing that even has ages of the store of negotiationthing website. Constitute type in of belong to an and the matching of, industry and place nameis also very diverse, belong to has a main position in store in the shopping website, and cansembody the characteristic of stores name in the shopping website most as well, the storeusually passes to belong to to display a special and novel personality, and the consumer is topass to belong to culture that feels a store. Majority of store names weakened the use of placename, this also with network this special background contain direct relation.The store of shopping website usage that is even a great deal of rhetoric, this reflectedpeople to pursue to make open a personality of appreciate beauty a mindset. At rhetoric ofamong the usage, under a lot of circumstances is make use of non-language main factor tocarry on a rhetoric method. This kind of rhetoric usually pursues the effect of sense of visionand lets the rhetoric skill be getting more vivid. The shopping website is also thecharacteristics that makes use of and pursues new oddity in the network environment, anddoesn’t oppositely fix the tie of the format, this makes and useds diagram signs rhetoric in agreat deal of store name.Is a social terminology of organic constitute part, business store not only is the languagesign that has to identify a function and deliver a carrying of business information body, it stillas if one the side is many prisms, refract to appear a social mental state and cultural brilliance. The shopping website is under the network background namely and have traditional culture’sinfluence for store name, also reflected a modern at the same time culture of print to record,particularly is a new foreign phrase, showbiz amusement and network phrase as to it’s ofinfluence. The social mental state contains certain check and supervision function to thenetwork store name, the network store name also has the certain mental influence onconsumption behavior at the same time.The shopping website is a newly arisen network industry, store name in the shoppingwebsite exists a lot of not the problem of norm isn’t a formality first norm, have clip to useforeign language letter of alphabet, traditional form excessively use and punctuation misuse ofcircumstance. Secondly is a contents up of not norm, mainly include to excessively beg tolately beg a different and harmonious sound to kuso. These not the problem of norm if can notas early as possible arouse the attention of related section, will yes store name in the shoppingwebsite sink into a kind of more confusion status, for usually get to the Internet of theteenager will have certain bad influence, so finally aim at this kind of the norm phenomenondidn’t put forward what time norm measure suggest, one is to form the atmosphere that thegood social norm is choice of words, two is to draw up effective law laws, enlargegovernment to take charge of strength.