On The Achievement And Development Strategy Of Popular Culture In The New Century

Be in the mass culture products and services now mainstream international culture wars, national cultural image improvement not only rely on previous publicity mode, but in the enhancement of external publicity at the same time, to create a public cultural products can represent Chinese fine image, competitive, leading the national image promotion in cultural trade form. Chinese needs of their own development, mass culture positive health, shows the ethnic characteristic, in access to economic benefits at the same time, more should extend its influence. Only this, the comprehensive effect in order to maximize the mass culture. This paper is mainly about the new century China’s mass culture in the cultural closeness of the efficiency research, is divided into three parts:summary of intimacy is specific reflect culture from the research point of the vertical development of mass culture in history, the specific achievement characteristics based on the new century popular culture study angle to summarize the cultural closeness, three aspects of development based on the trend of popular culture development in the new century cultural trend summary closeness to maximize the effectiveness of inquiry. Mainly from the new century popular culture shape citizens’ humanistic character and improve the public aesthetic taste, expand the entertainment business characteristics and narrow sense of distance, the audience of mass culture in the new century outstanding traditional cultural heritage of entertaining and absorbing foreign cultures, the specific achievement to enhance the national image aspects of the new century popular culture promotes the cultural closeness. From the mass culture in the new century style level lack, vulgarization, the entertainment is serious; the lack of integration and innovation, making universal repeatability, serious tendency; away from real life, cultural communication in the false tendency serious; against the management norms, tendency of cultural confusion in the market imbalances and other aspects of the process exists serious the popular culture in the cultural sense of intimacy in the new century problem. From the promotion of popular culture of national development direction, the direction of cultural development, scientific development direction to describe the mass culture in the new century cultural intimacy development direction and innovative, and to grasp the dynamic development of mass culture, and then summarize the new century of mass culture on benefits in the cultural sense of closeness.