Media Presentation And Cultural Identity Of Minority Traditional Festivals

Both culture and cultur al identity is not fixed, but with the cultural communi cation between integration, the development of the society changing, culture make it on t he basis of the existing adds new content. As the carri er of mess age,media is t he window on the society.This pape r will base on 46 yea rs in xis huangbanna newspaper( Chinese ve r sion) of stories about the water-sprinkl ing fe stival on conte nt, tryto analyze the Dai people and their nation’s tr aditional fe stival culture identit y. At the same time, the arti cle a lso wi ll be combined i nto three different investigation point s of field s ur vey in xishuangbanna water-sprinkling fe stival in the change of t he dai national minor ity area, as well as local dai nationality cultural identit y of their traditional festivals.This text c onsist s of five parts, the first chapter analyzes the changes of water-sprinkling festival of the Dai na tiona l minority villages. At tha t time the act iviti es are mainly youn g me n and wome n i n their wa y to expres s love t o each other,that activi ty is given priority to with entertaining.At the same time the article a lso analyzes the wate r-sprinkling fest ival’s changes since the 90 s, due to the change of the s wa ter-sprinkling fe stiva l mainly reflec ted in the religious cultur e, t he body of the water-sprinkling fest ival during the water-s plashing festival act ivities and organization cha nged, there fore mainly fr om these aspects is a nalyzed.<Xishua ngbanna Newspaper> constructed the water-sprinkl ing fes tival image mainly from cha nges in form and c ontent, and wa ter-pouring festival significanc e two aspects ca rries on the analysis of evolution.With t he change of the soci ety, the traditional culture and soci al factors affected the construction of water-sprinkling festival in < xishuangbanna newspaper>.The third chapter mainly a nalysis the factors affecti ng the <Xis huangbanna Ne wspape r>constructing the water-sprinkling festival image, including the change of tradi tiona l culture.It is mainly from the Da i nat ional ity concept of behavior changing. Another aspect is primarily a political, economic and cultural construction, and communi cation c onditions, etc, a nalyzed the influence of social fact ors on thewater-sprinkling festiva l ima ge.The fourth chapter is about the content of t he peopl e of the Dai water-splashing fe stival of cultural identity, t his cha pter mai nly analyzes the water-sprinkling fes tival of the dai nationalit y in the re ali ty and t he water-sprinkling festival in<Xishua ngbanna Newspaper>.The fifth chapter, the author reflects on the minority traditional culture me dia, the re lat ionship between the c onstruction and the cultural identity. Mainly discuss t he medi a present significance to the inheritance of ethnic minority tradi tiona l cul ture, and the media c onstruct the meaning of cultural identity.To sum up, this articl e s tudie s the t heoretical basis of cul tural identity t heory, by combining the re ali ty of the water-sprinkl ing fes tival of t he Dai national minority villages’ changing, and the local ethnic minority areas, xishuangbanna, 46 years of newspaper reports about t he wate r-sprinkling festival,from different regions of the local dai to ana lyze their r eality and the water-spri nkling festival in <Xishuangbanna News papaer>to cultural identity, i n order to to reflect on the media of e thnic traditional culture heritage and cultural identity i n t he media and construction si gnificance.