A Study On The Artistic Expression Of Graphic Design

Double-color graphic printing design is short for the double-color design in text, which refers to the graphic works made of two kinds of different ink. It aims to deal with how to employ simple colors to demonstrate harmonious and colorful visual effects and profound affections through the research of color combination, feelings underlying colors as well as printing techniques and material selection,whose another purpose is to study relevant theories and analyze outstanding double-color-printed works. double-color-printed design involves all kinds of fields such as poster design, logo design, book design,package design etc, including abundant works with beautiful appearance and conveying effects.The thesis aims to study the relationships between printing and color transformation and further prove the significance of the combination of color and affections by means of studying color application skills. As is known to us, double-color-printed design is in accordance with the developing trend of simplicity advocated by contemporary design. Compared with single-colored design,double-colored design has the contrast of different colors, which makes it colorful. In contrast with multi-color design, it is equiped with simple and clean visual style as well as pure but strong artistic beauty, which can convey individual visual feelings. Meanwhile, double-colored design is more economical than multi-color design because of its lower printing costs. All the above-mentioned advantages contribute to its popularity among designers and consumers.It is worth mentioning that the paper studying colors from the perspective of double-colored design can avoid the interruption of the relations among multiple colors. In this case, the comparative analysis of colors will be pure and direct. In addition, based on double-colored design, we can extend our research range to the applications of triple color, four colors and even multiple colors. Through the research of double-colored design, we can further prompt the development of commerce, society and culture.