Research On Marketing Strategy Of Domestic Animation Movie Internet

Along with popularity and development of internet, it is increasingly close with people’s life. There is much new development for movie industry in our country, among which, the application of internet marketing-product in internet era helps improve many marketing problems existing in domestic animation movies. It has been increasingly permeated in positioning,publicity and launch of the movie in the steps before, during and after the movie. Therefore, the features of accessibility of bi-direction exchange and interaction and without limited by space and time should be better applied for rise of domestic animation movie at this stage. Specific marketing strategy should be formulated according to its own features of animation movie,enabling more popular domestic animation movies to draw more audience and create more value for following extension development.