Research On New Media Marketing Of Domestic Movies

As the development of Chinese economy,the Chinese movie industry has gained new energy,the number in box office,total number of screens and moviegoers constantly to grow.At the same moment,as one of the important part of movie industry,the movie marketing has gained more attention than before.In current movie marketing,the new media advertising has became the top marketing tool by its accurate,high efficient and “small broad” impact.It changed the style of marketing mode and concept,meanwhile it also changed the style of contents.The following contents will be divided into 3 sections to illustrate the new media marketing.Chapter 1,to clarify what is new media marketing by giving it a concept.Chapter 2 is the key section to analyze the content and the use of marketing channel,to conclude by using the real cases,combining concepts and real practices,utilizing big data,entertaining style and various natures of different media's etc.Chapter 3,to conclude both the problems and solutions exist in current movie new media marketing.