On The New Mechanism Of Text Creation Under The Big Data Age

With the Big Data approaching, TV dramas are getting involved in the Digital area. Traditional TV creations are influenced and eroded by the Big Data inch by inch, and also due to the introduction of it, the original method and mode of creation has changed dramatically, which gives rise to various new mechanisms. Among these mechanisms, “3.5 points system” of KEDUN Media R & D Center, starting from data, is very representative, whose script assessment and optimization system will put the big data into script writing, and whose function will cover the rising category of Script Doctors in recent years. This system has produced large quantities of TV dramas receiving good market response, and once became the ratings guarantee. It soon, however, fell into an embarrassment and dilemma, being difficult to cross between the scriptwriters and the play production companies. On the basis of big data, this thesis makes a study on the operation mode and plight of KEDUN’s “3.5 points system”, as well as compares several domestic and international script writing modes with features, aiming to explore the pros and cons of the system in the era of big data and contribute some perspectives and suggestions to it.