Consumption And Design: The Creation Of Modern Shanghai Consumption Culture (1917-1937)

In the late nineteenth century, with the Opening of Shanghai, a variety of Chinese and Western culture and popular culture began to edge in Shanghai intersection, laid the cultural foundation for the emergence of modern consumer culture in Shanghai, while in Shanghai in the special political and economic environment special population structure is formed, then push the consumer culture in Shanghai eventually.To 1917, the Sincere、Wing On、Sun Sun、The Sun and other large Chinese-owned department stores have settled in the beginning of Nanjing Road, Shanghai’s consumer culture entered a the rapid development boom, four companies Nanjing road pioneering western capitalist world large retailing and leisure entertainment business model that combines the introduction of Shanghai, which through the integrated use of various design methods, the successful implementation cross the same combination of commercial space in different functional areas of the shopping and leisure, social entertainment, cultural aesthetic and a melting furnace for Shanghai citizens build a shopping and entertainment as one of the new mass consumer space. In this paper, the four companies and the Shanghai Modern consumer culture as the object of study, with the Shanghai Library and Shanghai Archives possession rich historical information, the creation of special mechanisms of modern consumer culture and its interaction with the Shanghai four companies business activities process, and thus reveal the interaction and relationships of modern consumer culture and the people of Shanghai and Shanghai modern commercial design.