A Study On The "Homogeneity" Phenomenon Of Contemporary International Animation

In the process of the development of the contemporary international animation, because a lot of animation in the creative content, aesthetic and cultural concept, the marketing mode of the same, the homogeneity of the international animation phenomenon has become widespread. Article is divided into five parts to homogeneity phenomenon existing in the contemporary international animation is discussed, including the meaning of the definition of homogeneity, animation homogeneity and production, the development of animation homogeneity and orgasm, animation homogeneity phenomenon and the influence of the homogeneity phenomenon of Chinese animation create ion inspiration. Typical cases to compare the author through the international mainstream animation of homogeneity phenomenon, demonstrates the homogeneity phenomenon in the development of animation produced certain positive effect, also can make the original animation and animation education meets the development bottleneck, is a “double-edged sword”, and puts forward how to treat correctly in the process of the development of Chinese animation homogeneity phenomenon. Homogeneity phenomenon of contemporary international animation have its existence significance, encourage the creation of original animation is made animation toward diversified direction development important way. Hope that the author’s research to some enlightenment on Chinese animation creation.