Research On The Phenomenon And Development Of New Mainstream Films In Mainland China (1999-2020)

In contrast to the inherent type movies appeared in the past,“New Mainstream Film”,as a new type of film,incorporates the features from the mainstream Films,commercial Films,and some other types of film as well.Because this new genre not only blurs the boundaries of multiple film categories,but also shares some similarities with other films.It has to build some new concepts and standards to re-define it.“New Mainstream Film” reflects prevailing social problems with some commercial features.Moreover,it also contains national values,formulating and publishing the government policies,as well as the developing and the future of our national destiny.“New Mainstream Film” has some different perspectives to demonstrate itself.First off,it is “New”,since it satisfies the requirements of the new generation;second,it maintains the mainstream theme,which makes it distinctive with traditional commercial or art films;third,the “New Popular Film” is leaded by the works done by Weiqiang Liu,Jianxin Huang,Sanping Han and Chaoxian Lin.Moreover,“New Mainstream Film” the word itself is closely connected to the political policies,academic area,and many other industries.For political policies,different periods have disparate expression in films thus they constitute the unique Chinese film developing style.For academic area,many researchers have already noticed this new type of film and they are willing to invest their time to study with it.In other industries,mainstream film is changing into commercial film;commercial and art films are changing into mainstream.In other words,those transformation accelerates the development of “New Mainstream Film”.The whole process can be split into embryotic period,developing period,and mature period.Through those different periods,“New Mainstream Film” can be analyzed with its political values,market venue,investment channels as well as audience preference and artistic value.Thirdly,it has to be admitted that “New Mainstream Film” is facing dilemmas at the current stage,including the lack of depth in non-narrative content,the production quality being uneven and lack of market acceptance and audience awareness.Last,in order to overcome those problems mentioned earlier,this passage talks about the developing techniques and recommendations for establishing “New Mainstream Film” right now and better in the future.By incorporating mainstream film and many other type films together,“New Mainstream Film” can establish a unique Chinese film genre in the world,and also increase its customer stickiness with its high-quality criterion.