A Study On The Artistic Strategy Of American Animation Movies In The Context Of Globalization

In 1937, the United States Disney company launched by the traditional fairy tale as the theme, adapted from the animated film "Snow White", which is the history of the United States in the first animated feature film. Since then the United States animated films rely on "Kung Fu Panda", "mind the agent team" and a series of animated films, set off in the world round after round of the United States animated film viewing boom, and made a good box office record. As of 2015, ten of the world’s top box office films were launched in the United States. Market recognition, the recognition of the audience fully shows the unique charm of the United States animated film.Chinese animation has been very brilliant, but globalization has brought opportunities for our animation industry, but also on the development of China’s animation industry put forward a challenge. In the context of globalization, the introduction of a large number of foreign animation movies, the Chinese animation film market has caused great impact. Especially the American animated film, almost swept the market China. The same is in the face of globalization, American animated films not only in the United States has good box office records in the same amazing overseas box office. The animated film in response to external environment change constantly, has its unique features. This paper introduces the research, trying to find the United States animation film art strategy.So far, the academia of multi angle interpretation from different angles to the American animation art achievements, and has obtained certain research results. Multiple angles of the author in the animated film as the research object, from the literature and art, communication, narratology, aesthetics and other artistic features of the of these animated films are analyzed, tries to find out the internal artistic features and potential creation rules, looking for the art of strategy choice. The in reading a lot of literatures at home and abroad and the animated film based on the selected part has withstood the test of the market, achieved good box office of American animated films as the main case, from the animated movie theme, animated film animation theme, the film image and its artistic paradigm as the were specific research and analysis. Firstly, this paper discusses the theme of American animated film formation and connotation; then, from the goal orientation and the source of the themes of the subject characteristics of American animated films and their creativity, originality, adult; again, of the animated film the role model in analysis, summarize the characteristics of American animated films in the classic role; finally, based on the above research, of the animated film for analysis of the paradigm of art.China has a long history and unique culture, under the background of globalization, how to choose the use of abundant resources in China have passed, "China spirit", academia, the industry needs more thinking. Research on the animated film, expect this, can provide a new idea and enlightenment.