Media's Problem And Strategy In Crisis Communication

In recent years, crises break out more frequent, unprecedented huge ,destructive .This brings about a serious threat to human well-being and development .Crisis is frightful ,but all human power is also huge. If we manage to deal with crises, we can effectively all alleviate the risk of damage, less or even avoid crises. Crisis communication takes an important part in crisis management. Media in crisis should play an important role in crisis response. In the crisis event, effective information communication of media activities conducive to removing panic, reassuring, and lead the people through the crisis. But if the media's incorrect information communication activities can gossip circulate quickly, and cannot solve crisis, and may even cause crises enlargement. Therefore, with the crisis communication theory , we can accurately orientate in the media in crisis spreading, and provide a scientific mechanism of crisis of the theoretical guidance to improve the function of report.The author uses the communication and psychology theories to analyze the features of news media in the spread of crisis. The author combines with specific cases to analyze the media's successes and failures. Finally according to the status quo, the author discusses the mass media strategies.