On The Development Orientation Of Professional Newspaper From The Perspective Of Medical Newspaper

The current, highly competitive newspaper market. Although China's newspapers two decades of reform and opening to the market has taken a big step, but in fact has not been a fundamental or radical market-oriented process. With China's social and economic progress in the continuous process of market, the Chinese press also could not escape this fate. Growing segmentation in the media today, television and other media, more and more mature and the rise of information communication networks, newspapers have been gradually weakened the competitiveness of the face of development and deepening of the newspaper market, the professional newspaper would face what the future and destiny?Pharmaceutical industry professional newspaper article from the start, the development of professional direction of the newspaper. First, in the first part of this article is the introduction, describes the purpose and significance of this study lies, and newspapers at home and abroad on the professional research a more detailed analysis, the follow-up study that lays a theoretical foundation.Secondly, the second part is about the history of the development of professional papers. Overall, the development of professional newspapers have a strong stage, therefore, this paper started from the start of professional newspaper, to its modern development, to specialized newspapers in recent years, new trends in the development of our country, through this Thinking of the basic out of a professional newspaper in the country's development the main line. In addition to professional papers described the development process in China than in this chapter, the article also describes the main features of the Professional and classification of newspaper features to an important part of entering the following articles prior to a conceptual understanding of topics.Again, the third part is the focus of this article, the author of professional papers to the pharmaceutical industry, for example, professional papers on the present state of existence. This chapter, this article from the TV, internet, international comparisons and comprehensive comparison with many aspects of professional newspapers and professional papers on the survival of the state of a multi-angle, a full range of analysis, come to their own advantages and disadvantages of development experience and lessons learned and other valuable content, and prepared the way for the following content.Again, this is the fourth part of the professional newspaper on the pharmaceutical industry as an example of the development of professional newspaper analysis of the problems, and I once had the inauguration of the "21st century medicine" as a case study to better analyze professional newspaper development problems, such as news time is not strong, the depth is not enough; professional too, the lack of flexibility; lack of authenticity of news reports; journalists varying quality and so on.Finally, the fifth part is for the third and fourth part of the analysis to the pharmaceutical industry professionals drawn from the newspaper as an example of the existence of professional newspapers, many problems and disadvantages of proposed countermeasures, and the newspaper of future professional development analysis and prediction.Through this study, to a certain extent, can enrich and deepen the community of theoretical research on the professional development of the content of the newspaper, and that the proposed future direction of professional newspapers, can also press the relevant professional practice units provide Yunying theory of reference.