| With the rapid development of the Internet and the rapid growth of Internet users, network news has been unprecedented attention.China's news website after years of development, has formed a complete layout and system. At present, the domestic news media news sites are established news sites, business portals and government agencies, the news site.These news sites have their own advantages, are responsible for internal guide online public opinion, foreign media coverage, establish a good image of China's important role online.Internet news in a highly competitive market, the domestic news website how to give full play to their strengths, overcome their weaknesses, not only to the orderly development of news websites in China, China's socialist advanced culture, promote and build the network also has important practical significance.This paper studies the problems existing in national news websites, news websites and the development of the domestic made targeted recommendations.Firstly, the type of national news sites and features are discussed, followed by analysis of national news sites on the basis of successful cases, pointed out the problems of domestic news websites, and put forward a national strategy of brand building news site. |
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