Cognition And Behavior

Communication is seen as wrapped around the big tree on the vine Psychology at the beginning of the establishment of communication. Then what exactly is a geographical study between communication and psychology? What exactly the role played the cognitive psychology and behavioral science in the dissemination process of the formation and development? Which of the major schools of psychology have a greater impact to the emergence and development of communication?The article research on the impact of the Western mass media from the behavioral perspective of psychology and cognitive psychology.It is the contradictory movement between behavioral and cognitive point of view that result in the communication evolution which begin from the bullet theory to the limited effect theory untill the modest effect theory and finally the strong effect theory. The article discussed the relationship between communication and psychology and Summered up the unique psychology of communication in the factions.In the dissemination of science and psychology of the edge structure analysis, the article explained within the dissemination of psychology, interpersonal communication, organization or group communication, mass communication effects which focus on analyzing the impact of mass communication. And then the article analyzed the psychological effects of mass communication in the four paths of the western study to the effect of communication. Throughout the development process of the bullet theory– the limited effect theory– the modest effect theory– the strong effect theory, we can find easily , cognitive psychology play a great role.So we can conclude that it is the competing contradictions between the behaviorism and cognitivism that resulting in the chronological order of communication from the bullets theory to the limited effect theory and to the modest effect theory and finally the strong effect theory. In the interrelated development processes of communication and psychology, the article continue in-depth to explore the field of mass communication in the behaviorism tradition and cognitivism tradition.Finally, 50 years of the 20th century to the 21st Century Communication Psychology has combed the development process, pointing out that the spread of psychological research in China should be thinking in research perspectives, research other aspects of the framework to make innovations and breakthroughs.