The Research Of Communication Psychology For SNS Profit-making Mode

Social Network Service is an emerging network application that from the campus website Facebook silently arose and became popular in the world. Now it become an important platform of the People's Daily life. In the view of present situation, looking for more reasonable and maximization value of the commercial mode and how to profit is this article tries to discuss problem.The significance of this study:1.In the upsurge of SNS, China as a country with such a large users should combine with its own characteristics and take the essence, to find a suitable model.2. This thesis explored and grasp to SNS website operation rule, and based on the current status and problems, combined with psychological analysis of the user's real needs. Building a bridge from the fictitious world to real world, from spiritual needs to material needs, select the appropriate marketing strategies to open broader brand market.This article from the perspective of psychology, using the methods of the web search the latest trends, case studies and proven in the work, aims to research the international context of the development of social networks. Analyzed SNS user psychological experience and concluded the business model that to be useful as a source of reference. Based on the theory of humanism in communication psychology, the thesis puts forward a solution for Chinese SNS to adapt itself to the current over-heat market competition:building up a fairly interactivity between deliverer and the delivered centered on user-experience; Pay more attention to the users need is the key factors of the profit model. This article tries to offer some help and suggestions for the bottleneck of the social network industry.