Research On The Government Municipal Agriculture Website Of Nanyang

The government agriculture website is e-government information of the presentation layer, and also the platform of providing the agriculture information and service. Besides it showcase of e-government performance level window. Nanyang municipal government agriculture website construction is excellent, whether to achieve ideal communication effect, to guide the Nanyang agricultural informatization, shape government good image, and the construction of socialist new countryside and so on has great meaning. This paper, first from the communication perspective from Nanyang municipal government agriculture website organizational communication,mass communication,interactive spread discusses the spread of website columns, content characteristic, the communication effect, analysis of website spread made part of the effect and need rise the huge space, and then integrated discussion above, analysis of website during the process of communication of significant problems and causes, and put forward rational suggestions.Paper main points four parts were discussed. The first part Outlines website development background, communication organization and spread of main body. The second part of the paper organizational communication internally certain scale, lack of government external image, lack of competition consciousness, publicity consciousness and other network concept. The third part of the paper mass communication in the spread of agricultural information, providing extensive guidelines, create new rural public opinion aspects of the achievements and information is insufficient, not updating, cannot satisfy the audience of market information and other information needs. The fourth part of the paper interactive spread online testing effect is poor non-existing, can't really offer with the audience interactive platform. The fifth part reviewed web propagation exist columns vase, information invalidation, audience receive few numerous problems, and analyzes the reason, according to the problems and put forward shift concept, strengthening the quality construction. Some specific website construction and improve the website internal mechanism, as soon as possible to solve the problem of "one kilometer" development strategy, and strive to make web to achieve the ideal of communication.