Research On The Factors Affecting The Video Communication Effect In The Knowledge Area Of Bilibili Video Website

Under the comprehensive influence of fierce social competition,internalized knowledge anxiety,and knowledge entertainment,the knowledge area of Bilibili video website has emerged.The knowledge area of Bilibili Video website has unique advantages in the field of knowledge videos,as it can flexibly meet the diverse needs of most users for knowledge and skills,and has a high reputation among users.The good user experience and the uniqueness of knowledge area video content continuously enhance the influence of knowledge videos.This article takes Bilibili video website knowledge area videos as the research object,uses satisfaction theory as the theoretical basis,and constructs a influencing factor model of Bilibili video website knowledge area video dissemination effect by distributing survey questionnaires.A detailed analysis is conducted on the influencing factors of knowledge area video dissemination effect.This article adopts questionnaire survey method and unstructured interview method as the main research methods.The reliability and validity of the survey data are tested using SPSS software,and descriptive analysis is conducted.Then,unstructured interview method is used to verify the influencing factors of communication effectiveness,and finally determine the influencing factors of video communication effectiveness in the knowledge area of Bilibili video website.From the perspective of the audience,through empirical data analysis,it has been found that the knowledge content presented in knowledge area videos is both novel and interesting,and combines with emotional needs,effectively improving the level of audience cognition,emotional attitude,and behavior,and bringing sustainable dissemination effects to knowledge dissemination.The three aspects of user social needs,satisfaction with video content quality,and unique video presentation methods have significant positive impacts on the dissemination effect of Bilibili video website knowledge area videos.By establishing a model,scientific basis is provided for the production and promotion of Bilibili video website knowledge area videos.However,from the perspective of the audience,there are still some problems with the dissemination of knowledge area videos on the Bilibili video website on the platform,mainly including severe homogenization of knowledge content and a lack of user freshness;The lack of user interaction and participation weakens the consumption experience of knowledge content;The insufficient effective learning of users and the serious entertainment of the learning atmosphere have had a certain negative impact on the dissemination effect of the knowledge area on Bilibili.In order to enhance the dissemination effect of knowledge zone videos and leverage the power of knowledge,the author proposes that the platform strengthen knowledge content control and promote high-quality and refined content;Optimize the knowledge feedback mechanism on the platform to enhance user interaction and participation;The optimization strategies for enhancing the learning atmosphere in the knowledge area and adjusting the user’s learning mentality of the platform’s three video dissemination effects can better leverage the unique advantages of the Bilibili video website’s knowledge area,and also have a certain reference value for other platform’s strategy adjustments,promoting the continuous progress of knowledge videos in the field of knowledge dissemination.