A Study Of Chinese SNS User's Psychological Experience From Communication Psychology's Perspective

The stir of SNS (Network for social activities) around the whole world was initiated by Facebook—a campus web site in the United States. It is gradually becoming the widest user-covered, most communicative influenced, and highest commercial valued Web 2.0 business. Currently, with network information technology greatly transforming human being's life, SNS, a rapidly-developing Internet business in recent years, is taking a increasingly important position.Communication psychology is a science that investigates the psychology and behavioral rules ofteaching subjects in the activity of mass communication, which psychological activities and regularities of teachers and their audience, coupled with psychological interactivity of both sides, will to great extent exert an influence on the progress and effect of communication. From the perspective of communication psychology, SNS, being a new-typed communicative phenomenon, attaches great importance to the relationship between imparters and their audience. How to build a fair and orderly interactivity between both sides is of great importance to healthy development of SNS.This thesis intends to analyze characteristics of Chinese SNS, its problems ahead and others by the use of doing social survey, consulting literature reviews and searching on Internet from the point of communication psychology, which starts from the overall development of SNS worldwide and lays its basis on the development of several dynamic Chinese SNS. Based on the theory of humanism in communication psychology, the thesis puts forward a solution for Chinese SNS to adapt itself to the current over-heat market competition:building up a fairly interactivity between deliverer and the delivered centered on user-experience; moreover, developing a way for Chinese SNS to optimize user-experience in order to adapt itself to present development.