| The rapid development of telecommunications technology contributed to the rapid development of telecommunication services, also lead whole telecommunications market to become increasingly fierce competition. In order to improve the competitiveness of the telecommunications market, as well as adapt quickly to market and customer needs the active marketing capabilities, China Telecom has put forward the initiative of the marketing system and information technology.Active marketing system achieves series of active marketing, business: marketing planning, marketing activities, preparation, implementation of marketing activities, to realize the results of feedback and other functions, greatly improves the function of dealing with the telecommunications company's professional, enterprise resource sharing of unified management model.Active Marketing System uses a B/S structure, thesis focuses on the active marketing system efficiency, compatibility, scalability, low coupling, etc.. In the system implementation process, the first analyzes the system requirements emphasized the high performance requirements of the system, and then based on the outline design uses a J2EE three-tier technology, and then in the preliminary work on the basis of the detailed design and system implementation, the system performance test finally. Active marketing system using Struts2 layer technology, the page jump and exception handling are easier to control and implement. Business layer using Spring technology, making changes to business requirements more easily be achieved and modified.Marketing systems in active work order execution, list, work order statistics module use WEB Cache technology, when a user for the first time access to the system ,read the data from the database into the Cache then later access to these data do not have to access to the database, which improves the cache hit rate, while greatly reducing the user request response time to a large extent,system performance also being upgraded. As different mechanisms in different web container transaction in order to improve the system compatibility, portability, this system makeup a set of adaptive services module, the module uses the Adapter pattern to achieve a different web container transaction handling mechanism,at the mean time,makes a very good extension for the latter part of preparations. |