The Research Of Pricing For Automobile Manufacture

This study comes from the requirement of marketing and RS10-ERP system, fn this paper, deeply study of marketing, pricing strategy and pricing method has been made. Also analyse the present marking stitution of automobile enterprise.Based on the difference from the other enterprise, a new model so call the combine strategy has been promoted. In this model,discuss the price making, discount policy, and pricing infrastructure analyse.Beside, a new software system is established, this system integrate with RS10 system which is the ERP system developed by our institute. Based on RS10 system, general design of SPM(Sale Price mnagement) system is finished. The main research includes: Research the rule of automobile marketing , analyse the feature of automobile marketing of our country, integrate the theory of marketing and pricing with practical application. Promote a new model of pricing, called combine strategy pricing model of automobile manufacture. A new software system(SPM) is designed, this system integrated with RS10-ERP software system smoothly.