The Study On The Brand Strategy Of The Marketing Of The Korean Teleplay

The Korean teleplay Da Changjin has become fashionable all the Asia and has got the top one in the first show during the same time in the mainland of China. Besides, it has set up a miracle that there are 2,620,000 people watching this teleplay at the same time at average. How come this teleplay can make such an extensive influence all over the world? The reason has great relationship with the marketing orientation and the Brand strategy.The rules of WTO is going to affect the teleplay market of our country, and that kind of teleplay, for example, the Korean teleplay pricks up the competition of the teleplay market. There is an imminence and also the basic start of this study that the Chinese Teleplay Industry now has to face one reality that we have to advance the core competitive strength and the whole level of the teleplay to answer the more and more furious competition in the future teleplay market.This study is based on the reality and the background of the Chinese and Korean teleplay market. The writer researches and analyzes the actuality of our Teleplay Industry with the theory of Mass Communication and Integrated Marketing, at the same time, points out the problems existent at the present. Aim at these problems the study brings forward the point that we have to base on the brand to construct the strategy of teleplay marketing.During the early time of the teleplay market, there was an imbalance between the...