Research On Sanlian Life Weekly

The"Sanlian Life Weekly"is a comprehensive news and cultural magazine, sponsored by the"Life, Study, Awakening"Sanlian Bookstore, is the modern version of Zou Taofen "Life" weekly. Its remarkable characteristic is to pay attention to news and culture both ,to"make a development process faithful recorder in the new times".In the new era of China Newsweekly market, The"Sanlian Life Weekly"insights clearly into the current events by intellectuals perspective, its intellectuals independent viewpoints and temperament and humor wisdom ,have the strong attraction and affinity. Its unique cultural characteristic and the literati traditions, established a unique position in the present Newsweekly market.Reviewed the"Sanlian Life Weekly"several years of development course, which is divided into 3 stages: the preparation to begin publication, to resume the publication and the weekly operation .Now ,it has entered stable development period from the initial confused vibration times. In addition, author had a observation of the"Sanlian Life Weekly"from Newsweekly shape and the media environment.Through analyzing chiefly of text columns and cover stories, conclude the text content of the"Sanlian Life Weekly"has 3 characteristic: news with the perspective of culture, the lively cultural commentary and unique rhythm of narrative features. These features are worked together by 3 factors, which are the Sanlian Bookstore's cultural resources, the"Life"magazine's excellent traditions and its editor-in-chief's influence extended.The"Sanlian Life Weekly"has made the achievements benefited from builtment of core competitive abilities. It has 6 experiences in this aspect to be worth learning: media positioning accurately is the key, the unique content is the core, the rich human resources is intellectual support, the topic plans is breaks through way , the brand strategy is an effective means , the market management is the pivot.Although the"Sanlian Life Weekly"relies on the cultural background and the humanities color news operation, has set up a brand in China's Newsweekly market. However, facing to China's numerous markets, it still belongs to the minority magazine. I think there are three main reasons: in the mass culture era, the dual identity of"The Sanlian Life Weekly"which is the represent of elite cultural and the mass media is in the plight; middle-class intellectuals readers positioning restricts its market development ; the limitation of its geographical features.