| In the era of traffic,Internet technology has given the public more rights to choose,and the production mode of news has also shifted to the "audience-centered theory",so the public can choose to passively or actively receive information.Most news weeklies produce news based on user needs,but Sanlian Life Weekly breaks through similar news production mode,pays attention to ordinary people’s ordinary things in fragmented reading context,and preserves the way of survival of traditional media in the new media era through special media presentation technology.Aiming at the value logic presented by the "atypical" characters,this paper sorts out the unique humanistic purpose and technical characteristics of the "atypical" characters,and tries to summarize the successful experience of Sanlian Life Weekly in the presentation of "atypical" characters.This paper consists of four chapters.The first chapter defines the concept of "Sanlian Life Weekly" and "atypical" characters,mainly from the development of the magazine itself and the characteristics of the report,as well as the concept definition of "atypical" characters.The second chapter analyzes the special features of "atypical" characters in the expression of humanistic purposes,there are embodied in the following aspects: based on the common characters’ eye level and attention to the dissemination of ideas;Secondly,it is based on the media perspective that pays attention to "atypical" figures,which is embodied by the marginal crowd,the deep connection beyond the flow,and then the deep news survival,from figures to audiences and then to the state of news survival.Finally,it shows the media mission of the characters in the state of media.The third chapter analyzes the specific performance of "atypical" characters in technical characteristics: from the construction of reporting methods to discourse construction,and then to the treatment of narrative style.The fourth chapter is the value and experience summary of the success of "atypical" characters.Combined with the specific cases of the "atypical" character presentation in Sanlian Life Weekly,this paper analyzes the living state of the "atypical" character,highlights the humanistic care,and provides a certain basis for further research on the "atypical" character presentation and character image building. |