《Navigator》DM Magazine Marketing Planning

The article make an in-depth analysis about the present situation of the DM magazine《Navigator》that is an advertising media supported by the postal service , from the market localization, the fixed price strategy, the advertisement propaganda, issue channel and so on, on the base of the market studies.Simultaneously unifies DM magazine present developing situation of the country and the Chengdu area, we use the SWOT analysis method on the magazine own superior, the inferiority and the exterior opportunity and the risk to hold.In the SWOT analysis foundation, with the idea of the straight duplicating marketing and the concordant marketing, and combine with the DM magazine own characteristic, analyzing the relations between the audiences, the advertisement host and the advertisement promulgator , we propose the marketing plan of the "Navigator" magazine to promote the magazine long-term development, emphases on the magazine localization, price formulation and issue channel aspects and so on.