The Research Of First-Mover Survival And Predominance Enrichment

The way of Public communicate has been to a new period, which is full of opportunity and challenge. The exploding of information and the prevalence of all the communication tools makes time and efficiency to be the crucial elements. Using the First-Mover Advantage theory , facing the character of new media and new economy, analyzing the phenomenon of First-Mover Survival ,this thesis gives a clear idea on how to standing out at first moment, and the theory of Predominance Enrichment.Therefore, the analyses of development of modern society help the research go further and deeper. Quoting the cases of Hunan TV and Mengniu how to get success, using the number to support the view of how to locate client, which in order to draw an impersonal point of the important of FMA in mass communication. In the end, the author makes a FMA strategic process in the goal of helping Media Company to innovate and standing out, keeping the leading position.