| With the internet's entry to commercializing developmental stage, news competition between news website and portal website. To shape brand for promotion of news competition, the main website shifted focus on net surfers' aspire to news' informative depth and span promoted network news exclusive report, which appealed to operative approaches in conventional journalism and merged network's spreading peculiar technique designing fixed web-pages revolving specific topic by deepening and spanning execution on news information via multimedia, known as top product of network news report. The essay gave priority to the editing ideology's embodiment in the network news execution in the revolution of news editing notion. The research explored deeply on the current issues in the development and promote effective innovative program by closing link with literal news network topics.The essay adopted induction to analyze and appeal on the trilateral appraisal of editing staff, new prize assessment and theoretical researcher by confirming network topic evaluation system that classified as the theoretical innovation based on the inherited current researching outcome. The innovation not only provided theoretical patronage for the following topic case analysis, perhaps offers advantageous enlightenment on the establishment of network news appraisal system. Based on the evaluation system as standard, the essay described and analyzed Sina's , Netease's Sohu's and Tencent's social bulletin with large quantity of space and summarized editing principle of network news. And then summarized the editing principles of network news bulletin, it is in the theme option and information integration that network news subject expanded and extended reading, embarking characteristics of network media and simultaneously pursue personality and originality in information's reasonable distribution. |
PDF Full Text Request