Research Of The Creative Abilities In Newspapering Groups Under The Perspective Of Evaluation Theory

Since the year 2000. China's Newspaper Groups have had a rapid development, the national newspaper groups have set up all over China. Due to this happening, there is change for the Newspaper Group such as political attributes and industry, it also brought about by its economic attributes change. According to the function deduced, social function is the first prerequisite for the existence of newspaper groups, and industry is a function of the conditions for the development of newspaper groups and infrastructure. Therefore, the dual attributes of the close combination of newspaper group decided to be social constraints in the pursuit of maximum economic benefits. In this context, this study has the entire logic of revolved around the main line. start with "the Chief and "enterprise".Firstly, this article gives the detailed illustration on the theory of business value and strategic areas such as route choice on the press level of value; with a view to former the basis of putting forward the concept of value creation, particularly give the analysis of the source of value creation for Newspaper Group. After reviewing the core competitiveness of enterprises and the theory of the evolution of the core competitiveness Newspaper Group, on the basis pull the further view on the press from the competition and governance assessment of the relevant literature, a systematic theoretical and empirical research review revealed Newspaper Group value creation give the basis of the path of practice.Secondly, due to the later development of newspaper groups in China compared with newspaper groups long history in the West a century, it's difficult to a clear formation of theory for we Chinese. Therefore, first of all we give the definition of the concept for China's Newspaper Group. the formation of the background and development process of a profound understanding of the full Newspaper Group. The "dual" positioning for Utilities and enterprises, sub-sector operations focus on the operational mechanisms of supervision, lack of funds and other characteristics of the decision set the bear to the development of China's Newspaper Group steeplechase.Thirdly, based on the theoretical review and analysis of the background reality, select the listed newspaper groups and non-listed newspaper groups as a sample for the following analysis, build the EVA estimates method of ,Newspaper Group and gives the empirical tests, the results as follows: maximize the value for the objectives of reform must be based on the solution to the management structure and market structure, business checks and balances to adjust internal control issues and risks, while supporting the establishment of a unified multi-level market regulation and market security system. By optimizing the capital structure of the market structure and to improve two aspects of EVA, to create more value. From the Capital Asset Pricing Model (CAPM), the further through the Tobin Q, the size and earnings performance for the Newspaper Group empirical tests, concluded that: Newspaper Group size of a listed company corporate performance does not exist a significant impact, that means our country's Newspaper Group does not exist in the stock market scale; Tobin Q value of the company's performance has a significant influence, that is Tobin's Q effect.At last, the article gives the prospects of future development for Newspaper Group; in accordance with the previous analysis enhance the means of value creation capacity. Based on this study it means that the reform of the newspapers Group is a sub-optimal policy choice during a special time and a specific phase, "the strong stronger" can get rid of the situation, or a more serious pattern of monopoly, it is difficult to speculate. In view of the current market boom, but when combined with the Group for the development of true choice, the listed newspaper groups are not the best choice, value creation is the basis of survival, but under the conditions of excessive distortion of competition-style development will be sustained fell as Newspaper Group developing, changes for the survival and development in industry group such as the capacity of the press need to standardize the development of their own.