The Regulation Research On Foreign Investment Admission In China's Media Industry

After entering into WTO, along with the changing of the media industry's management ideas and the foreign investment's constant entering, China's media industry has been entering to the rapid development period. Nevertheless, by observing the background of the foreign investment regulations in China's media industry, it is not difficult to discover that there were many issues in back of this prosperous scene which Chinese government deregulated the admission regulations on foreign investment, and took advantage of the foreign investment to develop rapidly. The foreign investment's entry may cause some negative influences including, doing potential harm to China's national culture security, causing great pressure on the national sovereignty, and the foreign investor's pursuing profit presenting impact on the regulation system of China's media industry and so on. There are many problems remained in the progress of Chinese government's regulation on foreign investment on media industry: The regulations on foreign investment is deficient in stability and the related laws and regulations are imperfect; the regulatory and implementation institutions of foreign investment are dispersive; the admittance examination and the review mechanism on foreign investment are imperfect; the property right stipulation of foreign investment in media industry is undefined; it is shortage of early warning mechanisms on foreign investment and China's attitude towards foreign investment has some bias and so on. These problems indicated that admission regulations system on foreign investment China adopted at present is difficult to suitable for the present situation that foreign investment of media industry has developed and changed rapidly. In view of the facts that the shortage of effective risk control and supervision mechanism on the subsistent misfeasance of foreign investment entering into China's media industry did exist, it is necessary to adjust the regulations of foreign investment in China's media industry and construct the scientific regulation system on foreign investment in China's media industry.First of all, China must be clear about the goal of the admission regulations on foreign investment in media industry, including developing the media economy and guaranteeing the cultural and ruling security. Based on the requirement that media own adapts the international competition, media's industrial attribute must obtain full manifestation to can strive for gaining the maximum economic efficiency in the international media competition. As"the mouthpiece of the Party", the responsibility of the public interest which the media assumed made its culture attribute received much concern. Facing the pressure of the US-led Western country's cultural expansion and cultural infiltration, it seems very important to regulate the foreign investment in media industry and to maintain the national culture and ruling security.Next, establish the scientific admission regulations system on foreign investment in China's media industry. It should design the basic threads of admission regulations on foreign investment from the aspects of consummating the legislation of admission regulation on foreign investment in China's media industry, establish centralized supervision and examination institutions, and regulate the examination standard of regulations on foreign investment in China's media industry strictly. Establishing early warning mechanisms on foreign investment, the antitrust regulations and the safety review mechanism can make up the insufficiency in the macro economic regulation of China's admission regulation on foreign investment in media industry for a great extent. It is the feasible direction of foreign investment regulation in our media industry.Finally, create the innovating methods of regulation from macroscopic and microscopic aspects respectively. Refers to China's present situation of regulation admittance of foreign investment that microscopic regulations are excessively strict and the macroscopic regulation mechanism is imperfect, we should strengthen the controlling force of macroscopic regulations for foreign investment admittance in media industry from the plan, the economy, the law and the administration and so on. Then we should strengthen the organization vigor of microscopic regulations in the aspects of the admittance regulations, the content regulations and the quantity regulations.